Nintendo battling rising development costs with creativity, says Shigeru Miyamoto

Nintendo’s Shigeru Miyamoto has stated the company’s belief that unique creativity is more important than development costs.

Discussing the rising cost of game development in a recent investor Q&A, Miyamoto admitted the company’s development expenses have increased each year. “Since our scale of development has grown, a corresponding increase in costs is, in some respects, inevitable,” he said.

However, creative and intriguing ideas are most important, a view shared by other members of the Nintendo board.

“We continue refining our products until we are confident that we have created something that our consumers will be satisfied with,” said Miyamoto. “With that in mind, what is important is to find ideas that are worth honing, and this has not changed since the era of Nintendo Entertainment System.